Derwent Life spring 2012
Created on Friday, March 23rd, 2012
by Steve Atkin
We’re pleased to announce a revamped Derwent Life for 2012. We’ve changed the size and made it a magazine. Readers can now flick through to find articles of interest.
There is a sharper focus on people and their stories. We are using improved photography and up-to-date images. The new layout includes a mix of news, features and picture stories. We have significantly reduced the amount of text on each page and made the writing style more punchy and readable. New sub-headings in articles assist scan reading.
As with some of the successful media magazines there is a mix of content, some Derwent Living related and some not. The non-related content is designed to draw in people who will then see and take in the Derwent Living content. The non Derwent Living related content also ensures the magazine remains in the customer’s home for longer.
At a time when expenditure is being watched so keenly we have also managed to bring down our design and print costs.